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Principles of marketing /

Kotler, Philip

Principles of marketing / Philip Kotler and Gary Armstrong. - 14th Global ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2012. - 637p. : ill. (chiefly col.) ; 28 cm.

Includes Index

ISBN: 9780273752431

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .K6314 2012

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