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Principles of marketing / (Record no. 1862)

MARC details
000 -LEADER
fixed length control field	00603nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140825b xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780273752431
040 ## - CATALOGING SOURCE
Original cataloging agency	ZET-Ke
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415
Item number	.K6314 2012
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip
9 (RLIN)	166
245 ## - TITLE STATEMENT
Title	Principles of marketing /
Statement of responsibility, etc	Philip Kotler and Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement	14th Global ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Upper Saddle River, N.J. :
Name of publisher, distributor, etc	Pearson Prentice Hall,
Date of publication, distribution, etc	c2012.
300 ## - PHYSICAL DESCRIPTION
Extent	637p. :
Other physical details	ill. (chiefly col.) ;
Dimensions	28 cm.
500 ## - GENERAL NOTE
General note	Includes Index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Gary Armstrong
9 (RLIN)	168
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Item type	Books
Classification part	HF5415

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date last borrowed	Price effective from	Koha item type
		Library of Congress Classification			Non-fiction	Zetech Library - Pioneer	Zetech Library - Pioneer	General Stacks	25/08/2014	13	6	HF5415.K6314 2012	Z003847	04/01/2024	28/06/2018	25/08/2014	Books