International Marketing :
Muhlbacher, Hans.
International Marketing : a global perspective/ Hans Muhlbacher, Lee Dahringer and Helmuth Leihs. - 2nd ed. - London: Thomson business press, 1999. - xx, 983 p. : ill. ; 27 cm.
includes index.
International marketing-motivation and press -- Potential market assessment -- Basic strategic decisions -- Building and sustaining the global position .
9781861524560
HF1416 / .M84 1999
International Marketing : a global perspective/ Hans Muhlbacher, Lee Dahringer and Helmuth Leihs. - 2nd ed. - London: Thomson business press, 1999. - xx, 983 p. : ill. ; 27 cm.
includes index.
International marketing-motivation and press -- Potential market assessment -- Basic strategic decisions -- Building and sustaining the global position .
9781861524560
HF1416 / .M84 1999