International Marketing : (Record no. 1926)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00777nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150108b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781861524560 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ZET-Ke |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .M84 1999 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Muhlbacher, Hans. |
| 245 ## - TITLE STATEMENT | |
| Title | International Marketing : |
| Remainder of title | a global perspective/ |
| Statement of responsibility, etc | Hans Muhlbacher, Lee Dahringer and Helmuth Leihs. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London: |
| Name of publisher, distributor, etc | Thomson business press, |
| Date of publication, distribution, etc | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 983 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | International marketing-motivation and press -- Potential market assessment -- Basic strategic decisions -- Building and sustaining the global position . |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dahringer, Lee. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Leihs, Helmuth. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Call number prefix | HF1416 |
| Call number suffix | .M84 1999 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 08/01/2015 | 721 | 2 | HF1416 .M84 1999 | Z003939 | 04/01/2024 | 15/06/2023 | C2 | 08/01/2015 | Books | ||||
| Library of Congress Classification | Not For Loan | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | Reference | 08/01/2015 | 720 | 2 | HF1416 .M84 1999 | Z003938 | 04/01/2024 | 15/06/2023 | C1 | 08/01/2015 | Books | |||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 08/01/2015 | 726 | HF1416 .M84 1999 | Z003940 | 04/01/2024 | C3 | 08/01/2015 | Books |