Entrepreneurship: strategies and resources/
Dollinger, Marc J.
Entrepreneurship: strategies and resources/ Marc J. Dollinger - 2nd ed. - London: Prentice hall; 1999. - xxiii,562p.: ill.; 24cm.
The foundations of entrepreneurship-- Inside the entrepreneurial mind: from ideas to reality-- Designing a competitive business model and building a solid strategic plan-- Conducting a feasibility analysis and crafting a winning business plan-- Forms of business ownership-- Franchising and the entrepreneur-- Buying an existing business-- Building a powerful marketing plan-- E-commerce and the entrepreneur-- Pricing strategies-- Creating a successful financial plan-- Managing cash flow-- Sources of financing; Debt and Equity--Choosing the right location and layout-- Global aspects of entrepreneurship-- Building a new venture team and planning for the next generation.
9780137459933
HD62.5 / .D65 1999
Entrepreneurship: strategies and resources/ Marc J. Dollinger - 2nd ed. - London: Prentice hall; 1999. - xxiii,562p.: ill.; 24cm.
The foundations of entrepreneurship-- Inside the entrepreneurial mind: from ideas to reality-- Designing a competitive business model and building a solid strategic plan-- Conducting a feasibility analysis and crafting a winning business plan-- Forms of business ownership-- Franchising and the entrepreneur-- Buying an existing business-- Building a powerful marketing plan-- E-commerce and the entrepreneur-- Pricing strategies-- Creating a successful financial plan-- Managing cash flow-- Sources of financing; Debt and Equity--Choosing the right location and layout-- Global aspects of entrepreneurship-- Building a new venture team and planning for the next generation.
9780137459933
HD62.5 / .D65 1999