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Entrepreneurship: strategies and resources/ Marc J. Dollinger

By: Material type: TextTextPublication details: London: Prentice hall; 1999.Edition: 2nd edDescription: xxiii,562p.: ill.; 24cmISBN:
  • 9780137459933
LOC classification:
  • HD62.5 .D65 1999
Contents:
The foundations of entrepreneurship-- Inside the entrepreneurial mind: from ideas to reality-- Designing a competitive business model and building a solid strategic plan-- Conducting a feasibility analysis and crafting a winning business plan-- Forms of business ownership-- Franchising and the entrepreneur-- Buying an existing business-- Building a powerful marketing plan-- E-commerce and the entrepreneur-- Pricing strategies-- Creating a successful financial plan-- Managing cash flow-- Sources of financing; Debt and Equity--Choosing the right location and layout-- Global aspects of entrepreneurship-- Building a new venture team and planning for the next generation.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction HD62.5 .D65 1999 (Browse shelf(Opens below)) C1 Available Z004002
Books Books Zetech Library - TRC General Stacks Non-fiction HD62.5 .D65 1999 (Browse shelf(Opens below)) C2 Available Z004003
Books Books Zetech Library - TRC General Stacks Non-fiction HD62.5 .D65 1999 (Browse shelf(Opens below)) C3 Available Z004004

The foundations of entrepreneurship-- Inside the entrepreneurial mind: from ideas to reality-- Designing a competitive business model and building a solid strategic plan-- Conducting a feasibility analysis and crafting a winning business plan-- Forms of business ownership-- Franchising and the entrepreneur-- Buying an existing business-- Building a powerful marketing plan-- E-commerce and the entrepreneur-- Pricing strategies-- Creating a successful financial plan-- Managing cash flow-- Sources of financing; Debt and Equity--Choosing the right location and layout-- Global aspects of entrepreneurship-- Building a new venture team and planning for the next generation.

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