Strategic market management /
Aaker, David A.
Strategic market management / David A. Aaker. - 8th ed. - Hoboken, NJ : Wiley, c2008. - xii, 322 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Strategic market management -an introduction and overview -- External and customer analysis -- Competitor analysis -- Market/sub-market analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage, synergy, and strategic philosophies -- Alternative value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new businesses -- Global strategies -- Setting priorities for businesses and brands-the exit, milk, and consolidate options -- Organizational issues.
9780470056233 (pbk. : alk. paper) 0470056231 (pbk. : alk. paper)
2008274680
Marketing--Management.
HF5415.13 / .A23 2008
Strategic market management / David A. Aaker. - 8th ed. - Hoboken, NJ : Wiley, c2008. - xii, 322 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Strategic market management -an introduction and overview -- External and customer analysis -- Competitor analysis -- Market/sub-market analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage, synergy, and strategic philosophies -- Alternative value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new businesses -- Global strategies -- Setting priorities for businesses and brands-the exit, milk, and consolidate options -- Organizational issues.
9780470056233 (pbk. : alk. paper) 0470056231 (pbk. : alk. paper)
2008274680
Marketing--Management.
HF5415.13 / .A23 2008