Strategic market management / (Record no. 2027)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01319cam a22002534a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15370163 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220118020011.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080717s2008 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008274680 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470056233 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470056231 (pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | ZET-ke |
| Language of cataloging | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .A23 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic market management / |
| Statement of responsibility, etc | David A. Aaker. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hoboken, NJ : |
| Name of publisher, distributor, etc | Wiley, |
| Date of publication, distribution, etc | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 322 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Strategic market management -an introduction and overview -- External and customer analysis -- Competitor analysis -- Market/sub-market analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage, synergy, and strategic philosophies -- Alternative value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new businesses -- Global strategies -- Setting priorities for businesses and brands-the exit, milk, and consolidate options -- Organizational issues. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | HF5415.13 |
| Call number suffix | .A23 2008 |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 01/07/2015 | 2946 | 3 | HF5415.13 .A23 2008 | Z004399 | 04/01/2024 | 15/06/2023 | 01/07/2015 | Books | C.8 | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 01/07/2015 | 2945 | 3 | HF5415.13 .A23 2008 | Z004398 | 04/01/2024 | 19/06/2023 | 01/07/2015 | Books | C.9 | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 22/09/2015 | 4446 | 3 | HF5415.13 .A23 2008 | Z005946 | 04/01/2024 | 15/06/2023 | 22/09/2015 | Books | C.10 | |||||
| Library of Congress Classification | Not For Loan | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | Reference | 29/06/2015 | 3072 | 2 | HF5415.13 .A23 2008 | Z004363 | 04/01/2024 | 15/11/2017 | 29/06/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 29/06/2015 | 3070 | 1 | HF5415.13 .A23 2008 | Z004361 | 04/01/2024 | 23/06/2016 | 29/06/2015 | Books | ||||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 29/06/2015 | 3068 | 1 | HF5415.13 .A23 2008 | Z004359 | 04/01/2024 | 12/06/2017 | 29/06/2015 | Books | ||||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 29/06/2015 | 3069 | 3 | HF5415.13 .A23 2008 | Z004360 | 04/01/2024 | 15/11/2017 | 29/06/2015 | Books | ||||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 01/07/2015 | 2944 | 4 | 1 | HF5415.13 .A23 2008 | Z004397 | 04/01/2024 | 15/11/2017 | 01/07/2015 | Books | C.10 | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 29/06/2015 | 3071 | 3 | 1 | HF5415.13 .A23 2008 | Z004362 | 04/01/2024 | 15/06/2023 | 29/06/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 01/07/2015 | 2947 | 3 | HF5415.13 .A23 2008 | Z004400 | 04/01/2024 | 19/06/2023 | 01/07/2015 | Books | C.7 | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 01/07/2015 | 2943 | 5 | HF5415.13 .A23 2008 | Z004401 | 04/01/2024 | 15/06/2023 | 01/07/2015 | Books | C.6 | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 17/09/2015 | 4333 | 3 | HF5415.13 .A23 2008 | Z005924 | 04/01/2024 | 19/06/2023 | 17/09/2015 | Books | C.9 | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 28/09/2015 | 4558 | 3 | HF5415.13 .A23 2008 | Z006082 | 04/01/2024 | 19/06/2023 | 28/09/2015 | Books | C.11 |