Consumer behaviour :
Solomon, Michael R.
Consumer behaviour : buying, having and selling / Consumer behavior. Michael Solomon. - 9th ed. - Boston : Pearson Education Inc., 2011. - 680 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- Consumers as subcultures -- Consumers and culture.
9780137034963
2001051114
Consumer behavior.--Europe.
HF5415.33.E85 / S65 2011
658.8/342/094
Consumer behaviour : buying, having and selling / Consumer behavior. Michael Solomon. - 9th ed. - Boston : Pearson Education Inc., 2011. - 680 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- Consumers as subcultures -- Consumers and culture.
9780137034963
2001051114
Consumer behavior.--Europe.
HF5415.33.E85 / S65 2011
658.8/342/094