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Consumer behaviour : buying, having and selling / Michael Solomon.
Material type:
TextPublication details: Boston : Pearson Education Inc., 2011.Edition: 9th edDescription: 680 p. : col. ill. ; 27 cmISBN: - 9780137034963
- Consumer behavior
- 658.8/342/094 21
- HF5415.33.E85 S65 2011
Contents:
Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- Consumers as subcultures -- Consumers and culture.
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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Books
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Zetech Library - Mang'u Campus General Stacks | Non-fiction | HF5415.33.E85 S65 2011 (Browse shelf(Opens below)) | C.10 | Available | Z004642 | |
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Books
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Zetech Library - Mang'u Campus Reference | Non-fiction | HF5415.33.E85 S65 2011 (Browse shelf(Opens below)) | C.1 | Not For Loan | Z004644 | |
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Books
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Zetech Library - Nairobi City Campus General Stacks | Non-fiction | HF5415.33.E85 S65 2011 (Browse shelf(Opens below)) | C1 | Available | Z004641 | |
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Books
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Zetech Library - Nairobi City Campus General Stacks | Non-fiction | HF5415.33.E85 S65 2011 (Browse shelf(Opens below)) | C.5 | Available | Z004932 | |
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Books
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Zetech Library - Nairobi City Campus General Stacks | Non-fiction | HF5415.33.E85 S65 2011 (Browse shelf(Opens below)) | C.6 | Available | Z004933 | |
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Books
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Zetech Library - Nairobi City Campus General Stacks | Non-fiction | HF5415.33.E85 S65 2011 (Browse shelf(Opens below)) | C.7 | Available | Z004934 | |
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Books
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Zetech Library - Nairobi City Campus General Stacks | Non-fiction | HF5415.33.E85 S65 2011 (Browse shelf(Opens below)) | C.2 | Available | Z004646 | |
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Books
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Zetech Library - Ruiru Campus General Stacks | Non-fiction | HF5415.33.E85 S65 2011 (Browse shelf(Opens below)) | C.8 | Available | Z004643 | |
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Books
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Zetech Library - Ruiru Campus General Stacks | Non-fiction | HF5415.33.E85 S65 2011 (Browse shelf(Opens below)) | C.4 | Available | Z004645 | |
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Books
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Zetech Library - Ruiru Campus General Stacks | Non-fiction | HF5415.33.E85 S65 2011 (Browse shelf(Opens below)) | C.3 | Available | Z004647 |
Includes bibliographical references and indexes.
Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- Consumers as subcultures -- Consumers and culture.
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