Marketing /
Hult, G. Tomas M.
Marketing / William M. Pride, O. C. Ferrell. - 16th ed., 2012 ed. - Australia : South-Western, Cengage Learning, c2012. - xxx.656p : col.ill. ; 28 cm
Includes indexes.
Part 1: marketing strategy and environment -- Part two: marketing research and target market analysis -- Part three: customer behavior and E- marketing -- Part four: product decisions -- Part five: distribution decisions -- Part six: promotion decisions -- Part seven: pricing decision -- Part eight: social responsibility and marketing ethics.
9780538480567 0538489564
2012946258
Marketing.
HF5415 / .H8 2012
Marketing / William M. Pride, O. C. Ferrell. - 16th ed., 2012 ed. - Australia : South-Western, Cengage Learning, c2012. - xxx.656p : col.ill. ; 28 cm
Includes indexes.
Part 1: marketing strategy and environment -- Part two: marketing research and target market analysis -- Part three: customer behavior and E- marketing -- Part four: product decisions -- Part five: distribution decisions -- Part six: promotion decisions -- Part seven: pricing decision -- Part eight: social responsibility and marketing ethics.
9780538480567 0538489564
2012946258
Marketing.
HF5415 / .H8 2012