Marketing / (Record no. 2110)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01516cam a2200361 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17418501 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190904115325.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120806s2014 ohua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012946258 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780538480567 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0538489564 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn857279981 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | COO |
| Language of cataloging | eng |
| Transcribing agency | ZET-ke |
| Modifying agency | OCLCO |
| -- | COO |
| -- | BTCTA |
| -- | YDXCP |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 10 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .H8 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hult, G. Tomas M. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc | William M. Pride, O. C. Ferrell. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th ed., 2012 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia : |
| Name of publisher, distributor, etc | South-Western, Cengage Learning, |
| Date of publication, distribution, etc | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx.656p : |
| Other physical details | col.ill. ; |
| Dimensions | 28 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1: marketing strategy and environment -- Part two: marketing research and target market analysis -- Part three: customer behavior and E- marketing -- Part four: product decisions -- Part five: distribution decisions -- Part six: promotion decisions -- Part seven: pricing decision -- Part eight: social responsibility and marketing ethics. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Source of heading or term | Marketing startegy and environment |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Source of heading or term | Customer behaviour and e-marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C. |
| 9 (RLIN) | 243 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pride, William M. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | copycat |
| d | 3 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | HF5415 |
| Call number suffix | .H8 2012 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 09/07/2015 | Ausi | 3117 | 3 | HF5415 .H8 2012 | Z004576 | 04/01/2024 | 19/06/2023 | C.12 | 09/07/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 09/07/2015 | Ausi | 3112 | 4 | HF5415 .H8 2012 | Z004578 | 04/01/2024 | 19/06/2023 | C.14 | 09/07/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 09/07/2015 | Ausi | 3115 | 3 | HF5415 .H8 2012 | Z004579 | 04/01/2024 | 19/06/2023 | C.15 | 09/07/2015 | Books | |||||
| Library of Congress Classification | Not For Loan | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 09/07/2015 | Ausi | 3556 | 2 | 1 | HF5415 .H8 2012 | Z004566 | 04/01/2024 | 08/09/2015 | C.1 | 09/07/2015 | Books | |||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 09/07/2015 | Ausi | 3130 | 1 | HF5415 .H8 2012 | Z004567 | 04/01/2024 | 15/11/2017 | C.2 | 09/07/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 09/07/2015 | Ausi | 3131 | 1 | HF5415 .H8 2012 | Z004565 | 04/01/2024 | 25/08/2015 | C.3 | 09/07/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 09/07/2015 | Ausi | 3132 | 3 | HF5415 .H8 2012 | Z004568 | 04/01/2024 | 15/11/2017 | C.4 | 09/07/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 09/07/2015 | Ausi | 3125 | HF5415 .H8 2012 | Z004569 | 04/01/2024 | C.5 | 09/07/2015 | Books | |||||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 09/07/2015 | Ausi | 3126 | 1 | HF5415 .H8 2012 | Z004570 | 04/01/2024 | 15/11/2017 | C.6 | 09/07/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 09/07/2015 | Ausi | 3129 | HF5415 .H8 2012 | Z004573 | 04/01/2024 | C.9 | 09/07/2015 | Books | |||||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 09/07/2015 | Ausi | 3113 | HF5415 .H8 2012 | Z004577 | 04/01/2024 | C.13 | 09/07/2015 | Books | |||||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 09/07/2015 | Ausi | 3114 | 1 | HF5415 .H8 2012 | Z004580 | 04/01/2024 | 15/11/2017 | C.16 | 09/07/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 09/07/2015 | Ausi | 3127 | 4 | HF5415 .H8 2012 | Z004571 | 04/01/2024 | 19/06/2023 | C.7 | 09/07/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 09/07/2015 | Ausi | 3128 | 4 | 1 | HF5415 .H8 2012 | Z004572 | 04/01/2024 | 19/06/2023 | C.8 | 09/07/2015 | Books | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 09/07/2015 | Ausi | 3116 | 3 | HF5415 .H8 2012 | Z004574 | 04/01/2024 | 19/06/2023 | C.10 | 09/07/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 09/07/2015 | Ausi | 3118 | 3 | HF5415 .H8 2012 | Z004575 | 04/01/2024 | 19/06/2023 | C.11 | 09/07/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 09/07/2015 | Ausi | 3555 | 3 | HF5415 .H8 2012 | Z004581 | 04/01/2024 | 19/06/2023 | C.17 | 09/07/2015 | Books |