Exploring marketing research /
Zikmund, William G.
Exploring marketing research / William G. Zikmund, Barry J. Babin. - 10th ed. - Australia ; Mason, OH : Cengage Learning, c2010. - xxii, 714 p. : ill. ; 28 cm.
Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring).
Includes bibliographical references and index.
The role of marketing research--Beginning stages of research process--Research designs for collecting primary data--Measurement concepts--Sampling and field work--Data analysis and presentation--Comprehensive cases with computerized databases.
9780324788617 0324788614
2008940385
Marketing research.
HF5415.2 / .Z54 2010
Exploring marketing research / William G. Zikmund, Barry J. Babin. - 10th ed. - Australia ; Mason, OH : Cengage Learning, c2010. - xxii, 714 p. : ill. ; 28 cm.
Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring).
Includes bibliographical references and index.
The role of marketing research--Beginning stages of research process--Research designs for collecting primary data--Measurement concepts--Sampling and field work--Data analysis and presentation--Comprehensive cases with computerized databases.
9780324788617 0324788614
2008940385
Marketing research.
HF5415.2 / .Z54 2010