Exploring marketing research / (Record no. 2131)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01179cam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15501405 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190801173318.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081027s2010 at a b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008940385 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780324788617 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324788614 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | ZET-ke |
| Modifying agency | DLC |
| Language of cataloging | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .Z54 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G. |
| 245 10 - TITLE STATEMENT | |
| Title | Exploring marketing research / |
| Statement of responsibility, etc | William G. Zikmund, Barry J. Babin. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia ; |
| -- | Mason, OH : |
| Name of publisher, distributor, etc | Cengage Learning, |
| Date of publication, distribution, etc | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 714 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring). |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The role of marketing research--Beginning stages of research process--Research designs for collecting primary data--Measurement concepts--Sampling and field work--Data analysis and presentation--Comprehensive cases with computerized databases. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 9 (RLIN) | 198 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Babin, Barry J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Classification part | HF5415.2 |
| Item part | .Z54 2010 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 10/07/2015 | 3583 | HF5415.2 .Z54 2010 | Z004900 | 04/01/2024 | C.2 | 10/07/2015 | Books | ||||||
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 28/06/2016 | 6175 | 2 | HF5415.2 .Z54 2010 | Z008011 | 04/01/2024 | 15/06/2023 | C.7 | 28/06/2016 | Books | ||||
| Library of Congress Classification | Not For Loan | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 10/07/2015 | 3282 | 1 | HF5415.2 .Z54 2010 | Z004901 | 04/01/2024 | 15/11/2017 | C.1 | 10/07/2015 | Books | |||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 13/07/2015 | 3285 | 1 | HF5415.2 .Z54 2010 | Z004897 | 04/01/2024 | 15/11/2017 | C.3 | 13/07/2015 | Books | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 13/07/2015 | 3283 | 1 | HF5415.2 .Z54 2010 | Z004898 | 04/01/2024 | 15/11/2017 | C.4 | 13/07/2015 | Books | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 13/07/2015 | 3284 | 3 | HF5415.2 .Z54 2010 | Z004899 | 04/01/2024 | 15/06/2023 | C.5 | 13/07/2015 | Books | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 25/11/2015 | 5289 | 3 | HF5415.2 .Z54 2010 | Z006856 | 04/01/2024 | 15/06/2023 | C.6 | 25/11/2015 | Books |