The business of marketing /
Lee, K.Y.
The business of marketing / - 2nd ed. - Australia : Stratstar, c2012. - 198 p. ; 24 cm.
Introduction and overview -- The marketing environment -- Understanding the consumer -- Market segmentation -- Product classification and services marketing -- Product management -- Product presentation -- Place/distribution -- The promotion mix -- Promotion methods -- Pricing -- Marketing research.
9780975228203
74008413
Marketing.
HF5415 / .L4 2012
The business of marketing / - 2nd ed. - Australia : Stratstar, c2012. - 198 p. ; 24 cm.
Introduction and overview -- The marketing environment -- Understanding the consumer -- Market segmentation -- Product classification and services marketing -- Product management -- Product presentation -- Place/distribution -- The promotion mix -- Promotion methods -- Pricing -- Marketing research.
9780975228203
74008413
Marketing.
HF5415 / .L4 2012