The business of marketing / (Record no. 2134)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00890pam a2200229 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4095971 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221102020011.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 740425s1974 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 74008413 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780975228203 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | ZET-ke |
| Modifying agency | DLC |
| Language of cataloging | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .L4 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lee, K.Y. |
| 245 10 - TITLE STATEMENT | |
| Title | The business of marketing / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia : |
| Name of publisher, distributor, etc | Stratstar, |
| Date of publication, distribution, etc | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 198 p. ; |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction and overview -- The marketing environment -- Understanding the consumer -- Market segmentation -- Product classification and services marketing -- Product management -- Product presentation -- Place/distribution -- The promotion mix -- Promotion methods -- Pricing -- Marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Classification part | HF5415. |
| Item part | L483 2012 |
| Koha issues (borrowed), all copies | 3 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 10/07/2015 | 3477 | 2 | HF5415 .L4 2012 | Z004781 | 04/01/2024 | 19/06/2023 | C.17 | 10/07/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 10/07/2015 | 3476 | 1 | HF5415 .L4 2012 | Z004782 | 04/01/2024 | 19/06/2023 | C.18 | 10/07/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 10/07/2015 | 3478 | 6 | HF5415 .L4 2012 | Z004783 | 24/06/2024 | 11/06/2024 | C.19 | 10/07/2015 | Books | 2 | ||||
| Library of Congress Classification | Not For Loan | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | Reference | 10/07/2015 | 3220 | 1 | HF5415 .L4 2012 | Z004766 | 04/01/2024 | 08/06/2016 | C.1 | 10/07/2015 | Books | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 10/07/2015 | 3219 | 5 | HF5415 .L4 2012 | Z004765 | 04/01/2024 | 25/03/2019 | C.2 | 10/07/2015 | Books | 1 | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 10/07/2015 | 3004 | 4 | HF5415 .L4 2012 | Z004770 | 04/01/2024 | 20/07/2018 | C.6 | 10/07/2015 | Books | 1 | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 10/07/2015 | 3002 | 6 | HF5415 .L4 2012 | Z004772 | 04/01/2024 | 02/03/2020 | C.8 | 10/07/2015 | Books | 1 | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 10/07/2015 | 2907 | 2 | HF5415 .L4 2012 | Z004774 | 04/01/2024 | 15/11/2017 | C.10 | 10/07/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 10/07/2015 | 3290 | 6 | HF5415 .L4 2012 | Z004777 | 04/01/2024 | 27/11/2018 | C.13 | 10/07/2015 | Books | 1 | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 10/07/2015 | 2883 | 6 | HF5415 .L4 2012 | Z004779 | 04/01/2024 | 24/02/2018 | C.15 | 10/07/2015 | Books | 1 | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 10/07/2015 | 2891 | 3 | HF5415 .L4 2012 | Z004780 | 04/01/2024 | 30/06/2023 | C.16 | 10/07/2015 | Books | 2 | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 13/07/2015 | 2899 | 2 | HF5415 .L4 2012 | Z004785 | 04/01/2024 | 09/05/2016 | C.21 | 13/07/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 10/07/2015 | 3005 | HF5415 .L4 2012 | Z004366 | 04/01/2024 | 10/07/2015 | Books | ||||||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 10/07/2015 | 3218 | 1 | HF5415 .L4 2012 | Z004767 | 04/01/2024 | 19/06/2023 | C.3 | 10/07/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 10/07/2015 | 3217 | 2 | HF5415 .L4 2012 | Z004768 | 04/01/2024 | 19/06/2023 | C.4 | 10/07/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 10/07/2015 | 3216 | 1 | HF5415 .L4 2012 | Z004769 | 04/01/2024 | 02/10/2019 | C.5 | 10/07/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 10/07/2015 | 3003 | 5 | HF5415 .L4 2012 | Z004771 | 04/01/2024 | 19/06/2023 | C.7 | 10/07/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 10/07/2015 | 3291 | 3 | HF5415 .L4 2012 | Z004775 | 04/01/2024 | 19/06/2023 | C.11 | 10/07/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 10/07/2015 | 3292 | 2 | HF5415 .L4 2012 | Z004776 | 04/01/2024 | 19/06/2023 | C.12 | 10/07/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 10/07/2015 | 3289 | 7 | HF5415 .L4 2012 | Z004778 | 04/01/2024 | 19/06/2023 | C.14 | 10/07/2015 | Books | 1 | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 10/07/2015 | 3479 | 4 | HF5415 .L4 2012 | Z004784 | 04/01/2024 | 26/09/2023 | C.20 | 10/07/2015 | Books |