International and global marketing :
Meloan, Taylor W.
International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham. - 2nd ed. - Boston, Mass. : Irwin/McGraw Hill, c1998. - xvi, 439 p. : ill. ; 24 cm.
Includes bibliographical references.
Introduction -- The environment of international and global marketing -- International and global marketing strategies -- International and global marketing operations -- Ethical issues -- Selected cases and a decision simulation.
0256218943
Export marketing -- Case studies.
HF1416 / .I54 1998
International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham. - 2nd ed. - Boston, Mass. : Irwin/McGraw Hill, c1998. - xvi, 439 p. : ill. ; 24 cm.
Includes bibliographical references.
Introduction -- The environment of international and global marketing -- International and global marketing strategies -- International and global marketing operations -- Ethical issues -- Selected cases and a decision simulation.
0256218943
Export marketing -- Case studies.
HF1416 / .I54 1998