International and global marketing : (Record no. 2443)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00995nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150907b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256218943 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ZET-Ke |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .I54 1998 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Meloan, Taylor W. |
| 245 ## - TITLE STATEMENT | |
| Title | International and global marketing : |
| Remainder of title | concepts and cases / |
| Statement of responsibility, etc | [edited by] Taylor W. Meloan, John L. Graham. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, Mass. : |
| Name of publisher, distributor, etc | Irwin/McGraw Hill, |
| Date of publication, distribution, etc | c1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 439 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- The environment of international and global marketing -- International and global marketing strategies -- International and global marketing operations -- Ethical issues -- Selected cases and a decision simulation. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Export marketing. |
| Topical term or geographic name as entry element | Export marketing -- Case studies. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Meloan, Taylor W. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham, John L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Call number prefix | HF1416 |
| Call number suffix | .I54 1998 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 07/09/2015 | 04087 | HF1416.I54 1998 | Z005649 | 04/01/2024 | C.1 | 07/09/2015 | Books |