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Cases in global marketing strategies /

Jeannet, Jean-Pierre.

Cases in global marketing strategies / - 6th ed. - Boston : Houghton MifflinCompany, 2004. - Mixed pagination : ill. ; 20 cm.

Introduction -- Understanding the global marketing environment -- Analyzing global marketing opportunities -- Developing global marketing opportunities -- Designing global marketing programs -- Managing the global marketing effort.

ISBN: 9780618310609

LCCN: 2012537074

LC Class. No.: HF5415.13 / .J4 2004

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