Cases in global marketing strategies / (Record no. 2450)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00865cam a22002295a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17630175 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190814150006.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130219s2012 xx 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012537074 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780618310609 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Language of cataloging | eng |
| Modifying agency | ZET-ke |
| 050 10 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .J4 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jeannet, Jean-Pierre. |
| 245 10 - TITLE STATEMENT | |
| Title | Cases in global marketing strategies / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Houghton MifflinCompany, |
| Date of publication, distribution, etc | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Mixed pagination : |
| Other physical details | ill. ; |
| Dimensions | 20 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- Understanding the global marketing environment -- Analyzing global marketing opportunities -- Developing global marketing opportunities -- Designing global marketing programs -- Managing the global marketing effort. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hennessey, H. David. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | HF5415.13 |
| Call number suffix | .J4 2004 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 07/09/2015 | 4135 | 2 | HF 5415.13 .J4 2004 | Z005626 | 04/01/2024 | 15/06/2023 | C.1 | 07/09/2015 | Books | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 20/11/2015 | 5185 | 2 | HF 5415.13 .J4 2004 | Z006730 | 04/01/2024 | 15/06/2023 | C.5 | 20/11/2015 | Books | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 17/05/2016 | 6328 | 2 | HF 5415.13 .J4 2004 | Z007670 | 04/01/2024 | 15/06/2023 | C.6 | 17/05/2016 | Books | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 17/05/2016 | 6329 | 2 | HF 5415.13 .J4 2004 | Z007671 | 04/01/2024 | 15/06/2023 | C.7 | 17/05/2016 | Books |