Doing business internationally :
Walker, Danielle Medina.
Doing business internationally : the guide to cross-cultural success / Danielle Medina Walker, Thomas Walker, Joerg Schmitz. - 2nd ed. - New York : McGraw-Hill, 2003. - xvii, 330 p. : ill. ; 24 cm.
Includes bibliographical references (p. 313-322)
and index.
The global environment -- Culture -- The cultural orientations model -- A survey of cultural patterns -- Cultural orientations in communication -- Cultural competences in marketing and sales -- Translating global vision into local action: focus on multicultural teamwork and collaboration.
639785325031
HD31 / .B7235 2003
Doing business internationally : the guide to cross-cultural success / Danielle Medina Walker, Thomas Walker, Joerg Schmitz. - 2nd ed. - New York : McGraw-Hill, 2003. - xvii, 330 p. : ill. ; 24 cm.
Includes bibliographical references (p. 313-322)
and index.
The global environment -- Culture -- The cultural orientations model -- A survey of cultural patterns -- Cultural orientations in communication -- Cultural competences in marketing and sales -- Translating global vision into local action: focus on multicultural teamwork and collaboration.
639785325031
HD31 / .B7235 2003