Services marketing :
Lovelock, Christopher H.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 6th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007. - xx, 648 p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
Understanding service markets, products and customers -- Building the service model -- Managing the customer interface -- Implementing profitable service strategies.
0131875523 (alk. paper) 9780131875524 (alk. paper)
2006024219
Marketing.--Management.
Professions.--Marketing.
Service industries.--Marketing.
Customer services.--Marketing.
HF5415.13 / .L5883 2007
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 6th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007. - xx, 648 p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
Understanding service markets, products and customers -- Building the service model -- Managing the customer interface -- Implementing profitable service strategies.
0131875523 (alk. paper) 9780131875524 (alk. paper)
2006024219
Marketing.--Management.
Professions.--Marketing.
Service industries.--Marketing.
Customer services.--Marketing.
HF5415.13 / .L5883 2007