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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007.Edition: 6th edDescription: xx, 648 p. : ill. ; 29 cmISBN:
  • 0131875523 (alk. paper)
  • 9780131875524 (alk. paper)
Subject(s): LOC classification:
  • HF5415.13 .L5883 2007
Contents:
Understanding service markets, products and customers -- Building the service model -- Managing the customer interface -- Implementing profitable service strategies.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC Fiction HF5415.13 .L5883 2007 (Browse shelf(Opens below)) C.1 Available Z005689

Includes bibliographical references and indexes.

Understanding service markets, products and customers -- Building the service model -- Managing the customer interface -- Implementing profitable service strategies.

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