Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

By:

Lovelock, Christopher H

Contributor(s):

Wirtz, Jochen

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007.Edition: 6th edDescription: xx, 648 p. : ill. ; 29 cmISBN:

0131875523 (alk. paper)
9780131875524 (alk. paper)

Subject(s):

LOC classification:

HF5415.13 .L5883 2007

Contents:

Understanding service markets, products and customers -- Building the service model -- Managing the customer interface -- Implementing profitable service strategies.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Zetech Library - Ruiru Campus Fiction	HF5415.13 .L5883 2007 (Browse shelf(Opens below))	C.1	Available	Z005689

Includes bibliographical references and indexes.

Understanding service markets, products and customers -- Building the service model -- Managing the customer interface -- Implementing profitable service strategies.

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