Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
Material type:
- 0131875523 (alk. paper)
- 9780131875524 (alk. paper)
- HF5415.13 .L5883 2007
Item type | Current library | Call number | Copy number | Status | Barcode | |
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Zetech Library - Ruiru Campus Fiction | HF5415.13 .L5883 2007 (Browse shelf(Opens below)) | C.1 | Available | Z005689 |
Includes bibliographical references and indexes.
Understanding service markets, products and customers -- Building the service model -- Managing the customer interface -- Implementing profitable service strategies.
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