Global marketing strategies /
Jeannet, Jean-Pierre.
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. - 6th ed. - Boston : Houghton Mifflin, c2004 - xxv, 896 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
Introduction -- Understanding global marketing opportunities -- Analyzing global marketing opportunities -- Developing global marketing strategies -- Designing global marketing programs -- Managing the global marketing effort -- Practicing global marketing.
0618310592
94076515
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416 / .J43 2004
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. - 6th ed. - Boston : Houghton Mifflin, c2004 - xxv, 896 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
Introduction -- Understanding global marketing opportunities -- Analyzing global marketing opportunities -- Developing global marketing strategies -- Designing global marketing programs -- Managing the global marketing effort -- Practicing global marketing.
0618310592
94076515
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416 / .J43 2004