Global marketing strategies / (Record no. 2515)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01114nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1128099 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210723104829.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 950214s1995 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 94076515 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0618310592 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Language of cataloging | eng |
| Modifying agency | ZET-ke |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .J43 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jeannet, Jean-Pierre. |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing strategies / |
| Statement of responsibility, etc | Jean-Pierre Jeannet, H. David Hennessey. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Houghton Mifflin, |
| Date of publication, distribution, etc | c2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 896 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- Understanding global marketing opportunities -- Analyzing global marketing opportunities -- Developing global marketing strategies -- Designing global marketing programs -- Managing the global marketing effort -- Practicing global marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing |
| General subdivision | Management |
| -- | Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hennessey, Hubert D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | HF1416 |
| Call number suffix | .J43 2004 |
| Classification part | HF1416 |
| Item part | .J43 2004 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Collection code | Total Checkouts | Date checked out | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 09/09/2015 | 4193 | HF1416 .J43 2004 | Z005719 | 04/01/2024 | C.1 | 09/09/2015 | Books | ||||||||
| Library of Congress Classification | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 23/09/2015 | 4439 | HF1416 .J43 2004 | Z005990 | 04/01/2024 | C.3 | 23/09/2015 | Books | Non-fiction | 2 | 15/06/2023 | |||||
| Library of Congress Classification | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 15/09/2015 | 4293 | HF1416 .J43 2004 | Z005842 | 04/01/2024 | C.2 | 15/09/2015 | Books | Non-fiction | 3 | 19/06/2023 | |||||
| Library of Congress Classification | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 004112 | HF1416 .J43 2004 | Z005595 | 04/01/2024 | C4 | 23/07/2021 | Books | Non-fiction | 2 | 15/06/2023 | PURCHASE | |||||
| Library of Congress Classification | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 15/09/2019 | 004535 | HF1416 .J43 2004 | Z006066 | 04/01/2024 | C5 | 23/07/2021 | Books | Non-fiction | 2 | 15/06/2023 | PURCHASE | ||||
| Library of Congress Classification | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 15/09/2019 | 4559 | HF1416 .J43 2004 | Z006068 | 04/01/2024 | C6 | 23/07/2021 | Books | Non-fiction | 2 | 15/06/2023 | PURCHASE | ||||
| Library of Congress Classification | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 15/09/2019 | 4569 | HF1416 .J43 2004 | Z006067 | 04/01/2024 | C7 | 23/07/2021 | Books | Non-fiction | 3 | 19/06/2023 | PURCHASE |