Industrial marketing management :
Haas, Robert W.
Industrial marketing management : text and cases / Robert W. Haas. - 4th ed. - Boston, Mass : PWS-KENT Pub. Co., c1989. - xv, 655 p. : ill. ; 24 cm.
Includes bibliographies and indexes.
Understanding the industrial marketing environment -- Industrial market and customer behavior -- The industrial marketing process: Segmentation, planning, strategy, and intelligence gathering -- The industrial marketing mix -- Industrial marketing performance: Controlling and evaluating, and international implications -- Cases.
0534917224
HF5415.13 / .H2713 1989
Industrial marketing management : text and cases / Robert W. Haas. - 4th ed. - Boston, Mass : PWS-KENT Pub. Co., c1989. - xv, 655 p. : ill. ; 24 cm.
Includes bibliographies and indexes.
Understanding the industrial marketing environment -- Industrial market and customer behavior -- The industrial marketing process: Segmentation, planning, strategy, and intelligence gathering -- The industrial marketing mix -- Industrial marketing performance: Controlling and evaluating, and international implications -- Cases.
0534917224
HF5415.13 / .H2713 1989