Industrial marketing management : (Record no. 2531)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00912nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150910b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0534917224 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ZET-Ke |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .H2713 1989 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Haas, Robert W. |
| 245 ## - TITLE STATEMENT | |
| Title | Industrial marketing management : |
| Remainder of title | text and cases / |
| Statement of responsibility, etc | Robert W. Haas. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, Mass : |
| Name of publisher, distributor, etc | PWS-KENT Pub. Co., |
| Date of publication, distribution, etc | c1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 655 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographies and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding the industrial marketing environment -- Industrial market and customer behavior -- The industrial marketing process: Segmentation, planning, strategy, and intelligence gathering -- The industrial marketing mix -- Industrial marketing performance: Controlling and evaluating, and international implications -- Cases. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Call number prefix | HF5415.13 |
| Call number suffix | .H2713 1989 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 10/09/2015 | 4197 | 3 | HF5415.13 .H2713 1989 | Z005750 | 04/01/2024 | 21/11/2016 | C1 | 10/09/2015 | Books |