Marketing planning guide /
Marketing planning guide /
Robert E. Stevens ... [et al].
- 3rd ed.
- New York : Best Business Books, c2006.
- xiii, 362 p. : ill. ; 22 cm.
Includes bibliographical references (p. 337-343) and index.
Introduction to marketing planning -- Situation analysis -- Objectives -- Strategy, strategy variables, and financial impact -- Implementing and controlling the marketing plan.
0789023377 (hard : alk. paper) 9780789023377 (hard : alk. paper) 0789023385 (soft : alk. paper) 9780789023384 (soft : alk. paper)
2005008559
Marketing--Management.
HF5415.13 / .S874 2006
Includes bibliographical references (p. 337-343) and index.
Introduction to marketing planning -- Situation analysis -- Objectives -- Strategy, strategy variables, and financial impact -- Implementing and controlling the marketing plan.
0789023377 (hard : alk. paper) 9780789023377 (hard : alk. paper) 0789023385 (soft : alk. paper) 9780789023384 (soft : alk. paper)
2005008559
Marketing--Management.
HF5415.13 / .S874 2006