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Marketing planning guide / Robert E. Stevens ... [et al].

Contributor(s): Material type: TextTextPublication details: New York : Best Business Books, c2006.Edition: 3rd edDescription: xiii, 362 p. : ill. ; 22 cmISBN:
  • 0789023377 (hard : alk. paper)
  • 9780789023377 (hard : alk. paper)
  • 0789023385 (soft : alk. paper)
  • 9780789023384 (soft : alk. paper)
Subject(s): LOC classification:
  • HF5415.13 .S874 2006
Contents:
Introduction to marketing planning -- Situation analysis -- Objectives -- Strategy, strategy variables, and financial impact -- Implementing and controlling the marketing plan.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.13.S874 2006 (Browse shelf(Opens below)) C.1 Available Z005792

Includes bibliographical references (p. 337-343) and index.

Introduction to marketing planning -- Situation analysis -- Objectives -- Strategy, strategy variables, and financial impact -- Implementing and controlling the marketing plan.

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