Marketing planning guide / Robert E. Stevens ... [et al].
Material type: TextPublication details: New York : Best Business Books, c2006.Edition: 3rd edDescription: xiii, 362 p. : ill. ; 22 cmISBN:- 0789023377 (hard : alk. paper)
- 9780789023377 (hard : alk. paper)
- 0789023385 (soft : alk. paper)
- 9780789023384 (soft : alk. paper)
- HF5415.13 .S874 2006
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.13.S874 2006 (Browse shelf(Opens below)) | C.1 | Available | Z005792 |
Includes bibliographical references (p. 337-343) and index.
Introduction to marketing planning -- Situation analysis -- Objectives -- Strategy, strategy variables, and financial impact -- Implementing and controlling the marketing plan.
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