Services Marketing :
Lovelock, Christopher H.
Services Marketing : Australian and New Zealand. - Australia : Prentice Hall, 1998. - xi,570p. : ill. ; 18 cm.
includes index.
Understanding services -- Understanding the customer and managing relationships -- Strategic issues in services marketing -- Challenges for senior management.
9780724811236
HF5415.122 / .L68 1998
Services Marketing : Australian and New Zealand. - Australia : Prentice Hall, 1998. - xi,570p. : ill. ; 18 cm.
includes index.
Understanding services -- Understanding the customer and managing relationships -- Strategic issues in services marketing -- Challenges for senior management.
9780724811236
HF5415.122 / .L68 1998