Services Marketing : (Record no. 2637)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00720nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150916b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780724811236 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ZET-Ke |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.122 |
| Item number | .L68 1998 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lovelock, Christopher H. |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing : |
| Remainder of title | Australian and New Zealand. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi,570p. : |
| Other physical details | ill. ; |
| Dimensions | 18 cm. |
| 500 ## - GENERAL NOTE | |
| General note | includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding services -- Understanding the customer and managing relationships -- Strategic issues in services marketing -- Challenges for senior management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Patterson, Paul G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Rhett H. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Call number prefix | HF5415.122 |
| Call number suffix | .L68 1998 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 16/09/2015 | 4356 | 1 | HF5415.122 .L68 1998 | Z005866 | 04/01/2024 | 19/06/2023 | C1 | 16/09/2015 | Books |