Consumer behaviour :
Solomon, Michael R.
Consumer behaviour : buying, having and being / Consumer behavior Michael Solomon. - 6th ed. - Boston : Pearson Education, Inc, c2004. - 621 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- Consumers and subcultures -- Consumers and culture.
0131404067 9780131404069
2001051114
Consumer behavior--Europe.
HF5415.33.E85 / .S65 2004
Consumer behaviour : buying, having and being / Consumer behavior Michael Solomon. - 6th ed. - Boston : Pearson Education, Inc, c2004. - 621 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- Consumers and subcultures -- Consumers and culture.
0131404067 9780131404069
2001051114
Consumer behavior--Europe.
HF5415.33.E85 / .S65 2004