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Consumer behaviour : buying, having and being / Michael Solomon.

By: Material type: TextTextPublication details: Boston : Pearson Education, Inc, c2004.Edition: 6th edDescription: 621 p. : col. ill. ; 27 cmISBN:
  • 0131404067
  • 9780131404069
Other title:
  • Consumer behavior
Subject(s): LOC classification:
  • HF5415.33.E85 .S65 2004
Contents:
Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- Consumers and subcultures -- Consumers and culture.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction HF5415.33.E85 S65 2004 (Browse shelf(Opens below)) C.1 Available Z005900
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.33.E85 S65 2004 (Browse shelf(Opens below)) C.2 Available Z006895

Includes bibliographical references and indexes.

Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- Consumers and subcultures -- Consumers and culture.

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