Consumer behaviour : buying, having and being / Michael Solomon.

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Material type: Text

TextPublication details: Boston : Pearson Education, Inc, c2004.Edition: 6th edDescription: 621 p. : col. ill. ; 27 cmISBN:

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Contents:

Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- Consumers and subcultures -- Consumers and culture.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Zetech Library - Mang'u Campus General Stacks	Non-fiction	HF5415.33.E85 S65 2004 (Browse shelf(Opens below))	C.1	Available	Z005900
Books	Zetech Library - Ruiru Campus General Stacks	Non-fiction	HF5415.33.E85 S65 2004 (Browse shelf(Opens below))	C.2	Available	Z006895

Includes bibliographical references and indexes.

Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- Consumers and subcultures -- Consumers and culture.

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