Strategic market management /
Aaker, David A.
Strategic market management / David A. Aaker. - 6th ed. - New York : Wiley, c2001. - xiii, 338 p. ; 23 cm.
Includes bibliographical references and index.
Business strategy: The concept and trends in its management -- Strategic market management: An overview -- External and customer analysis -- Competitor analysis -- Market analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Obtaining a sustainable competitive advantage -- Differentiation strategies -- Cost, focus, and preemptive move -- Strategic positioning -- Growth strategies: Penetration, product-market expansion, vertical integration, and the big idea -- Diversification -- Strategies in declining and hostile markets -- Global strategies -- Implementation.
0471415723 (pbk. : alk. paper)
2001026190
Marketing--Management.
HF5415.13 / .A23 2001
Strategic market management / David A. Aaker. - 6th ed. - New York : Wiley, c2001. - xiii, 338 p. ; 23 cm.
Includes bibliographical references and index.
Business strategy: The concept and trends in its management -- Strategic market management: An overview -- External and customer analysis -- Competitor analysis -- Market analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Obtaining a sustainable competitive advantage -- Differentiation strategies -- Cost, focus, and preemptive move -- Strategic positioning -- Growth strategies: Penetration, product-market expansion, vertical integration, and the big idea -- Diversification -- Strategies in declining and hostile markets -- Global strategies -- Implementation.
0471415723 (pbk. : alk. paper)
2001026190
Marketing--Management.
HF5415.13 / .A23 2001