Strategic market management / (Record no. 2661)
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000 -LEADER | |
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fixed length control field | 01290cam a2200241 a 4500 |
001 - CONTROL NUMBER | |
control field | 12369320 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | ZET-ke |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20190814142152.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 010404s2001 nyu b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2001026190 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0471415723 (pbk. : alk. paper) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | ZET-ke |
Language of cataloging | eng |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.13 |
Item number | .A23 2001 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Aaker, David A. |
245 10 - TITLE STATEMENT | |
Title | Strategic market management / |
Statement of responsibility, etc | David A. Aaker. |
250 ## - EDITION STATEMENT | |
Edition statement | 6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York : |
Name of publisher, distributor, etc | Wiley, |
Date of publication, distribution, etc | c2001. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiii, 338 p. ; |
Dimensions | 23 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Business strategy: The concept and trends in its management -- Strategic market management: An overview -- External and customer analysis -- Competitor analysis -- Market analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Obtaining a sustainable competitive advantage -- Differentiation strategies -- Cost, focus, and preemptive move -- Strategic positioning -- Growth strategies: Penetration, product-market expansion, vertical integration, and the big idea -- Diversification -- Strategies in declining and hostile markets -- Global strategies -- Implementation. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Management. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | Books |
Call number prefix | HF5415.13 |
Call number suffix | .A23 2001 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
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Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 17/09/2015 | 4340 | 4 | HF 5415.13 .A23 2001 | Z005916 | 20/05/2024 | 06/05/2024 | C.1 | 17/09/2015 | Books |