The business of marketing /
Lee, K. Y.
The business of marketing / K.Y. Lee. - 1st ed. - Australia : Stratstar, c2004. - x, 209 p. : ill., charts ; 26 cm.
Includes bibliographical references (p. 652-660) and index.
Introduction and overview -- The marketing environment -- Understanding the consumer -- Market segmentation -- Marketing research -- Product classification and services marketing -- Product management -- Product presentation -- Distribution -- The promotion mix -- Promotion methods -- Pricing.
9780975228203
2004058191
Marketing.
HF5415 / .L4 2004
The business of marketing / K.Y. Lee. - 1st ed. - Australia : Stratstar, c2004. - x, 209 p. : ill., charts ; 26 cm.
Includes bibliographical references (p. 652-660) and index.
Introduction and overview -- The marketing environment -- Understanding the consumer -- Market segmentation -- Marketing research -- Product classification and services marketing -- Product management -- Product presentation -- Distribution -- The promotion mix -- Promotion methods -- Pricing.
9780975228203
2004058191
Marketing.
HF5415 / .L4 2004