The business of marketing / (Record no. 2695)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01010cam a22002534a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13695252 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211120020010.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040823s2006 mauad bi 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004058191 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780975228203 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | ZET-ke |
| Language of cataloging | eng |
| 050 10 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .L4 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lee, K. Y. |
| 245 10 - TITLE STATEMENT | |
| Title | The business of marketing / |
| Statement of responsibility, etc | K.Y. Lee. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia : |
| Name of publisher, distributor, etc | Stratstar, |
| Date of publication, distribution, etc | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 209 p. : |
| Other physical details | ill., charts ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 652-660) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction and overview -- The marketing environment -- Understanding the consumer -- Market segmentation -- Marketing research -- Product classification and services marketing -- Product management -- Product presentation -- Distribution -- The promotion mix -- Promotion methods -- Pricing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tanner, John F. |
| 9 (RLIN) | 188 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | HF5415 |
| Call number suffix | .L4 2004 |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 22/08/2017 | 6275 | 6 | HF5415 .L4 2004 | Z007813 | 04/01/2024 | 19/06/2023 | C.3 | 22/08/2017 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 23/09/2015 | 4423 | 2 | HF5415 .L4 2004 | Z005958 | 04/01/2024 | 19/06/2023 | C.2 | 23/09/2015 | Books | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 29/09/2015 | 4519 | 3 | HF5415 .L4 2004 | Z006115 | 04/01/2024 | 19/06/2023 | C.1 | 29/09/2015 | Books | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 22/08/2017 | 4077 | 1 | HF5415 .L4 2004 | Z005640 | 04/01/2024 | 19/06/2023 | C.4 | 22/08/2017 | Books |