International marketing /
Graham, John L.
International marketing / Philip R. Cateora. - 2nd ed. - Boston. : McGraw Hill, 2002. - xiv,691 p. : ill. ; 25 cm.
Includes bibliographical references (Bibliography: p. 801-805) and index.
The scope and challenge of international marketing -- The dynamic environment of international trade -- Cultural dynamics in assessing global markets -- Culture, management style and business systems -- Financing the international operation -- The political and legal environment: a critical concern -- Developing a global vision through marketing research -- Emerging markets -- Multinational market regions and market groups -- Global marketing management -- Small and medium size enterprise internationalization -- Products for consumers -- Products and services for businesses -- International marketing channels -- Exporting, managing and logistics -- Integrated marketing communications and international advertising -- Personal selling and sales management -- Pricing for international markets.
9780071014830 0071014837
86081796
Export marketing.
International business enterprises.
HF1416 / .C375 2012
International marketing / Philip R. Cateora. - 2nd ed. - Boston. : McGraw Hill, 2002. - xiv,691 p. : ill. ; 25 cm.
Includes bibliographical references (Bibliography: p. 801-805) and index.
The scope and challenge of international marketing -- The dynamic environment of international trade -- Cultural dynamics in assessing global markets -- Culture, management style and business systems -- Financing the international operation -- The political and legal environment: a critical concern -- Developing a global vision through marketing research -- Emerging markets -- Multinational market regions and market groups -- Global marketing management -- Small and medium size enterprise internationalization -- Products for consumers -- Products and services for businesses -- International marketing channels -- Exporting, managing and logistics -- Integrated marketing communications and international advertising -- Personal selling and sales management -- Pricing for international markets.
9780071014830 0071014837
86081796
Export marketing.
International business enterprises.
HF1416 / .C375 2012