International marketing / (Record no. 2706)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01583nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3353958 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190813140716.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 860620s1987 ilua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 86081796 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071014830 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071014837 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | ZET-ke |
| Language of cataloging | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .C375 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Graham, John L. |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing / |
| Statement of responsibility, etc | Philip R. Cateora. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston. : |
| Name of publisher, distributor, etc | McGraw Hill, |
| Date of publication, distribution, etc | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv,691 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (Bibliography: p. 801-805) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The scope and challenge of international marketing -- The dynamic environment of international trade -- Cultural dynamics in assessing global markets -- Culture, management style and business systems -- Financing the international operation -- The political and legal environment: a critical concern -- Developing a global vision through marketing research -- Emerging markets -- Multinational market regions and market groups -- Global marketing management -- Small and medium size enterprise internationalization -- Products for consumers -- Products and services for businesses -- International marketing channels -- Exporting, managing and logistics -- Integrated marketing communications and international advertising -- Personal selling and sales management -- Pricing for international markets. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | International business enterprises. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | HF1416 |
| Call number suffix | .C375 2012 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 23/09/2015 | 4409 | 1 | HF1416.C375 2012 | Z005999 | 04/01/2024 | 19/06/2023 | C.1 | 23/09/2015 | Books | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 23/09/2015 | 4412 | 1 | HF1416.C375 2012 | Z006002 | 04/01/2024 | 19/06/2023 | C.2 | 23/09/2015 | Books |