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Sales Management :

Sales Management : analysis and decision making / Thomas N. Ingram [...et. al.]. - Australia : Thomson South Western, 2006. - xxii,,436 p. : 22 cm.

Includes Index.

Describing the personal selling function -- Defining the strategic role of sales function -- Developing the salesforce -- Directing the salesforce -- Determining the salesforce effectiveness and performance.

9780324321050


Sales Management.

HF5438 / .S2 2006.