Exploring marketing research /
Zikmund, William G.
Exploring marketing research / William G. Zikmund. - 9th ed. - Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2007. - xxi, 698 p. : chiefly col. ill. ; 28 cm.
Various multi-media instructional materials, including a web site, are available to supplement the text.
Includes bibliographical references and index.
Introduction -- Beginning stages of the research process -- Research designs for collecting primary data -- Measurement concepts -- Sampling and fieldwork -- Data analysis and presentation -- Comprehensive cases with computerized databases.
0324320884
2002022369
Marketing research.
HF5415.2 / .Z54 2007
Exploring marketing research / William G. Zikmund. - 9th ed. - Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2007. - xxi, 698 p. : chiefly col. ill. ; 28 cm.
Various multi-media instructional materials, including a web site, are available to supplement the text.
Includes bibliographical references and index.
Introduction -- Beginning stages of the research process -- Research designs for collecting primary data -- Measurement concepts -- Sampling and fieldwork -- Data analysis and presentation -- Comprehensive cases with computerized databases.
0324320884
2002022369
Marketing research.
HF5415.2 / .Z54 2007