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Exploring marketing research / William G. Zikmund.

By: Material type: TextTextPublication details: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2007.Edition: 9th edDescription: xxi, 698 p. : chiefly col. ill. ; 28 cmISBN:
  • 0324320884
Subject(s): LOC classification:
  • HF5415.2 .Z54 2007
Contents:
Introduction -- Beginning stages of the research process -- Research designs for collecting primary data -- Measurement concepts -- Sampling and fieldwork -- Data analysis and presentation -- Comprehensive cases with computerized databases.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction HF5415.2.Z54 2007 (Browse shelf(Opens below)) C.1 Available Z006050
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.2.Z54 2007 (Browse shelf(Opens below)) C.1 Available Z006081

Various multi-media instructional materials, including a web site, are available to supplement the text.

Includes bibliographical references and index.

Introduction -- Beginning stages of the research process -- Research designs for collecting primary data -- Measurement concepts -- Sampling and fieldwork -- Data analysis and presentation -- Comprehensive cases with computerized databases.

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