New products management /
Crawford, C. Merle 1924-
New products management / Merle Crawford, Anthony Di Benedetto. - 9th ed. - Boston : McGraw-Hill Irwin, c2008. - xviii, 558 p. : ill. ; 24 cm.
Includes bibliographical references (p. 505-508) and index.
The menu -- The new products process -- Opportunity identification and selection: Strategic planning for new products -- Preparation and alternatives -- Problem-based ideation: Finding and solving customer's problems -- Analytical attribute approaches: Introduction and perceptual mapping -- Analytical attribute approaches: Trade-off analysis and qualitative techniques -- The concept evaluation system -- Concept testing -- The full screen -- Sales forecasting and financial analysis -- Product protocol -- Design -- Development team management -- Product use testing -- Strategic launch planning -- Implementation of the strategic plan -- Market testing -- Launch management -- Public policy issues.
9780073529882 0073529885
2007036476
New products--Management.
HF5415.153 / .C72 2008
New products management / Merle Crawford, Anthony Di Benedetto. - 9th ed. - Boston : McGraw-Hill Irwin, c2008. - xviii, 558 p. : ill. ; 24 cm.
Includes bibliographical references (p. 505-508) and index.
The menu -- The new products process -- Opportunity identification and selection: Strategic planning for new products -- Preparation and alternatives -- Problem-based ideation: Finding and solving customer's problems -- Analytical attribute approaches: Introduction and perceptual mapping -- Analytical attribute approaches: Trade-off analysis and qualitative techniques -- The concept evaluation system -- Concept testing -- The full screen -- Sales forecasting and financial analysis -- Product protocol -- Design -- Development team management -- Product use testing -- Strategic launch planning -- Implementation of the strategic plan -- Market testing -- Launch management -- Public policy issues.
9780073529882 0073529885
2007036476
New products--Management.
HF5415.153 / .C72 2008