New products management / (Record no. 2766)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01631cam a22002894a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14990594 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190814161523.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070831s2008 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2007036476 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073529882 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0073529885 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn169874129 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)169874129 |
| Canceled/invalid control number | (OCoLC)156810212 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | ZET-ke |
| Language of cataloging | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.153 |
| Item number | .C72 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Crawford, C. Merle |
| Fuller form of name | (Charles Merle), |
| Dates associated with a name | 1924- |
| 9 (RLIN) | 145 |
| 245 10 - TITLE STATEMENT | |
| Title | New products management / |
| Statement of responsibility, etc | Merle Crawford, Anthony Di Benedetto. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | McGraw-Hill Irwin, |
| Date of publication, distribution, etc | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 558 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 505-508) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The menu -- The new products process -- Opportunity identification and selection: Strategic planning for new products -- Preparation and alternatives -- Problem-based ideation: Finding and solving customer's problems -- Analytical attribute approaches: Introduction and perceptual mapping -- Analytical attribute approaches: Trade-off analysis and qualitative techniques -- The concept evaluation system -- Concept testing -- The full screen -- Sales forecasting and financial analysis -- Product protocol -- Design -- Development team management -- Product use testing -- Strategic launch planning -- Implementation of the strategic plan -- Market testing -- Launch management -- Public policy issues. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | New products |
| General subdivision | Management. |
| 9 (RLIN) | 146 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Di Benedetto, C. Anthony. |
| 9 (RLIN) | 147 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | HF5415.153 |
| Call number suffix | .C72 2008 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 28/09/2015 | 4549 | HF5415.153 .C72 2008 | Z006058 | 04/01/2024 | C.1 | 28/09/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 20/05/2016 | 6288 | HF5415.153 .C72 2008 | Z007857 | 04/01/2024 | C.2 | 20/05/2016 | Books |