Cases in global marketing strategies / Jean-Pierre Jeannet.
Jeannet, Jean-Pierre.
Cases in global marketing strategies / Jean-Pierre Jeannet. - Boston : Houghton MifflinCompany, 2005. - Mixed pagination : ill. ; 20 cm.
Note on the world over-the- counter (OTC) drug industry -- Note on competitors in the OTC drug industry -- Note on OTC brands -- Ciba self medication -- Interactive computer systems corp. -- ICI paints -- Gillette international's TRAC II -- Toyota -- Delissa in Japan -- Marriott international -- Hewlett-Packard -- Xerox corporation -- Tonernow.com -- Euro RSCG worldwide -- Manchester united PLC -- Real Madrid club de futbol -- Football club ajax.
9780618310616
2012537074
HF5415.13 / .J4 2005
Cases in global marketing strategies / Jean-Pierre Jeannet. - Boston : Houghton MifflinCompany, 2005. - Mixed pagination : ill. ; 20 cm.
Note on the world over-the- counter (OTC) drug industry -- Note on competitors in the OTC drug industry -- Note on OTC brands -- Ciba self medication -- Interactive computer systems corp. -- ICI paints -- Gillette international's TRAC II -- Toyota -- Delissa in Japan -- Marriott international -- Hewlett-Packard -- Xerox corporation -- Tonernow.com -- Euro RSCG worldwide -- Manchester united PLC -- Real Madrid club de futbol -- Football club ajax.
9780618310616
2012537074
HF5415.13 / .J4 2005