Marketing of technology :
Link, Peter.
Marketing of technology : an Australian perspective/ C.G. Ryan. - Australian : Nelson Wadsworth, c1987. - ix, 144 p. : ill. ; 24 cm. - IEE management of technology series ; 3 .
Includes index.
Bibliography: p. [140]-142.
The world of industrial innovation -- The need for new industrial products -- Developing and launching new industrial products -- Idea generation and screening -- Success and failure-rates and causes -- Organizational buyer behavior and new products -- The development phase -- Market research for new product decisions -- Forecasting sales of new products and technology -- Launch planning and implementation -- BWD industries PTY LTD-Powerscope II -- Consolidated electronics-Autophase -- Dunlop pulsar battery.
0170070034
85232291
New products--Marketing.
Technology--Marketing.
Product life cycle.
Marketing--Management.
HF5415.153 / .L5 1987
Marketing of technology : an Australian perspective/ C.G. Ryan. - Australian : Nelson Wadsworth, c1987. - ix, 144 p. : ill. ; 24 cm. - IEE management of technology series ; 3 .
Includes index.
Bibliography: p. [140]-142.
The world of industrial innovation -- The need for new industrial products -- Developing and launching new industrial products -- Idea generation and screening -- Success and failure-rates and causes -- Organizational buyer behavior and new products -- The development phase -- Market research for new product decisions -- Forecasting sales of new products and technology -- Launch planning and implementation -- BWD industries PTY LTD-Powerscope II -- Consolidated electronics-Autophase -- Dunlop pulsar battery.
0170070034
85232291
New products--Marketing.
Technology--Marketing.
Product life cycle.
Marketing--Management.
HF5415.153 / .L5 1987