MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01436nam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2398464 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190814160212.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
851122s1984 enka b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
85232291 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0170070034 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
ZET-ke |
| Language of cataloging |
eng |
| 050 10 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.153 |
| Item number |
.L5 1987 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Link, Peter. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing of technology : |
| Remainder of title |
an Australian perspective/ |
| Statement of responsibility, etc |
C.G. Ryan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Australian : |
| Name of publisher, distributor, etc |
Nelson Wadsworth, |
| Date of publication, distribution, etc |
c1987. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 144 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
IEE management of technology series ; |
| Volume number/sequential designation |
3 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Bibliography: p. [140]-142. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The world of industrial innovation -- The need for new industrial products -- Developing and launching new industrial products -- Idea generation and screening -- Success and failure-rates and causes -- Organizational buyer behavior and new products -- The development phase -- Market research for new product decisions -- Forecasting sales of new products and technology -- Launch planning and implementation -- BWD industries PTY LTD-Powerscope II -- Consolidated electronics-Autophase -- Dunlop pulsar battery. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
New products |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Technology |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Product life cycle. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Institution of Electrical Engineers. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| Call number prefix |
HF5415.153 |
| Call number suffix |
.L5 1987 |
