Principles of marketing /
Kotler, Philip.
Principles of marketing / Philip Kotler and Gary Armstrong. - 11th Global ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2010. - 637p. : ill. (chiefly col.) ; 28 cm.
Includes Index
Defining marketing and the marketing process -- Understanding the marketplace and customers -- Designing a customer-driven marketing strategy and marketing mix -- Extending marketing.
9780131469181
Marketing.
HF5415 / .K6314 2006
Principles of marketing / Philip Kotler and Gary Armstrong. - 11th Global ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2010. - 637p. : ill. (chiefly col.) ; 28 cm.
Includes Index
Defining marketing and the marketing process -- Understanding the marketplace and customers -- Designing a customer-driven marketing strategy and marketing mix -- Extending marketing.
9780131469181
Marketing.
HF5415 / .K6314 2006