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Principles of marketing / Philip Kotler and Gary Armstrong.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2010.Edition: 11th Global edDescription: 637p. : ill. (chiefly col.) ; 28 cmISBN:
  • 9780131469181
Subject(s): LOC classification:
  • HF5415 .K6314 2006
Contents:
Defining marketing and the marketing process -- Understanding the marketplace and customers -- Designing a customer-driven marketing strategy and marketing mix -- Extending marketing.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Books Zetech Library - Ruiru Campus General Stacks HF5415.K6314 2006 (Browse shelf(Opens below)) C.1 Available Z007112

Includes Index

Defining marketing and the marketing process -- Understanding the marketplace and customers -- Designing a customer-driven marketing strategy and marketing mix -- Extending marketing.

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