Advertising, promotion, and supplemental aspects of integrated marketing communications /
Shimp, Terence A.
Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp. - 4th ed. - Fort Worth : Dryden Press, c1997. - xxiv, 589 p. : col. ill. ; 27 cm. - The Dryden Press series in marketing. .
Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.
Includes bibliographical references and index.
The concept, practice and environment of integrated marketing communications -- Targeting integrated marketing communications -- Personal selling -- Advertising management -- Sales promotion management -- Supportive marketing communications tools.
0030103525
96085295
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF5415.123 / .S54 1997
Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp. - 4th ed. - Fort Worth : Dryden Press, c1997. - xxiv, 589 p. : col. ill. ; 27 cm. - The Dryden Press series in marketing. .
Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.
Includes bibliographical references and index.
The concept, practice and environment of integrated marketing communications -- Targeting integrated marketing communications -- Personal selling -- Advertising management -- Sales promotion management -- Supportive marketing communications tools.
0030103525
96085295
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF5415.123 / .S54 1997